Program Setups That Work — Reorbit Recipes

Five complete builds, with every field filled in. Copy one, change the numbers to suit your margins, and you have a working program in half an hour.

First, the one decision everything else rests on

What is a point worth?

Nearly every program that goes wrong goes wrong here — rewards priced one at a time until nothing lines up and customers only ever redeem the accidental bargain.

Pick a rate and hold it. These recipes all use:

1 point per $1 spent · 100 points = $1 of reward — a 1% program. It’s the standard starting point, it’s affordable at almost any margin, and every number below follows from it.

Want to be more generous? Change the earn rate, not the reward prices. 2 points per dollar with the same rewards is a 2% program, and nothing else needs rethinking.

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Recipe 1 — The Starter Program

Time: ~30 minutes · Best for: a store launching loyalty for the first time

Three earn rules, three rewards. Enough to be worth joining, small enough to explain in a sentence.

Earn rules

#	Rule type	Rule Name	Key fields
1	Join the loyalty program	Get 200 points just for joining	Reward 200 · once per customer
2	Points per Amount Spent	Earn 1 point per $1 spent	Reward 1 · Unlimited
3	Write a Review	Review a product — 100 points	Points 100 · Limits 4 per Month

Rewards

#	Reward type	Rule Name	Key fields
1	Free Shipping	Free shipping — 300 points	Points 300 · Max shipping 10 · Expiry 60 days · Return points ✅
2	Fixed Amount Discount	$5 off — 500 points	Points 500 · Value 5 · Min order 25 · Expiry 60 days · Return points ✅
3	Fixed Amount Discount	$25 off — 2,500 points	Points 2500 · Value 25 · Min order 75 · Expiry 60 days · Return points ✅

Then

1. Switch on the Loyalty Rewards Widget in your theme. (See Adding Reorbit to your storefront.)
2. Turn on the Welcome message so new members are told their starting balance. (See Get started with retention triggers.)

What a customer experiences: joins and immediately has 200 points — 40% of the way to free shipping. One $60 order gets them there. It works because the first reward is reachable on day one.

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Recipe 2 — The Review Flywheel

Time: ~45 minutes · Best for: a store with traffic but not enough social proof

Loyalty and reviews reinforcing each other: points buy reviews, reviews sell products, products earn points.

Earn rules

#	Rule type	Rule Name	Key fields
1	Write a Review	Review a product — 100 points	Points 100 · Limits 4 per Month
2	Upload a Photo	Add a photo — 150 bonus points	Points 150 · Limits 4 per Month
3	Upload a Video	Add a video — 250 bonus points	Points 250 · Limits 4 per Month

A review with a photo and a video pays 500 points — one whole reward. That’s the ceiling, chosen deliberately, because a video review is the single most valuable thing a customer can hand you.

Messages

Settings → Automated messages

Setting	Value
Most messages per customer, per week	2
Review Request → When to ask	Automatically, but never sooner than my minimum — set the minimum to cover your shipping time
Review Request → Product Prioritization	Most likely to be reviewed
Review Reminder → Days after the request was sent	7

Moderation

Settings → Review moderation

Setting	Value
Publish reviews automatically	On
Hold reviews rated below	4
How long to hold them	3 days

Three days to reply to a critical review before it publishes. It always publishes — the window buys you a response, not a veto.

Then

1. Add the Reviews Summary near your price and the Reviews Widget below your product details.
2. Connect Klaviyo and build the flow that sends the review request. Nothing sends until you do. (See How Review Requests Work.)
3. Group your variants so a review on one colourway shows on all of them. (See Creating Review Groupings.)

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Recipe 3 — The VIP Ladder

Time: ~40 minutes · Best for: a store with returning customers worth separating out

Build this on top of Recipe 1 — tiers reward points earned, so the earn rules have to exist first.

The ladder

Create tiers from Settings → VIP tiers, then order them highest-first.

Tier	Minimum points	Perks	Welcome reward
Silver	1,000	Early access	Bonus points 250
Gold	5,000	Early access · Free shipping	Bonus points 1,000
Platinum	15,000	Early access · Free shipping · Custom: first look at new drops	Bonus points 3,000

Program settings

Setting	Value	Why
Qualification metric	Points earned	The only metric tiers use
Qualification start date	today’s date	Set this. Without it, years of history sort your whole customer base into tiers the moment you launch
Maintenance window	Rolling window	Status should reflect recent loyalty
Window length	365 days
Downgrade grace period	30 days	Nobody gets demoted overnight
Higher tiers inherit lower tiers’ perks	On	Gold shouldn’t lose early access
Grant welcome rewards for skipped tiers	On	A big spender who jumps to Gold gets both rewards
Base member label	Member	What pre-tier customers are called

Tier rules — the part that makes climbing worth it

Open a saved tier and add a tier rule: an earn rule only that tier’s members (and above) can be paid by.

Tier	Tier rule	Effect
Silver	Points per Amount Spent at 2	Double points
Gold	Points per Amount Spent at 3	Triple points
Platinum	Points per Amount Spent at 4	Quadruple points

When a tier rule and your standard rule both match an order, the higher-paying one pays — so members earn at their tier’s rate. It replaces the standard award rather than stacking on top of it.

Two things to weigh here. Points values are whole numbers, so your accelerator steps are 2×, 3×, 4× rather than something finer — which means each step is a real jump in what you’re giving back (2%, 3%, then 4% of revenue at the top). If that’s steeper than you want, hold every tier rule at 2 and let perks and welcome rewards do the differentiating instead. Status motivates plenty on its own.

Making perks real at checkout

A perk is a description until you back it with Shopify. Reorbit keeps a tag (vip-tier:<name>) on members, so build a Shopify automatic discount targeting that tag — free shipping for vip-tier:gold, for instance. The discount then follows anyone who joins or leaves the tier.

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Recipe 4 — The Referral Offer

Time: ~20 minutes · Best for: a store whose customers already recommend it informally

Both sides get the same thing, so the offer fits in one sentence: give 15%, get 15%.

The two rules

Settings → Referrals → Create rule

Role	Reward type	Rule Name	Key fields
Friend	Percentage Off Discount	15% off your first order	Value 15 · Min order 40 · Prefix FRIEND · Expiry 30 days
Advocate	Percentage Off Discount	15% off when your friend orders	Value 15 · Min order 40 · Prefix THANKS · Expiry 60 days

Remember: referrals pay a discount, not points. Neither side spends or earns any.

Program settings

Setting	Value	Why
Refund hold (days)	14	Don’t pay out on orders that come straight back
Per-advocate daily cap	3	Blocks bulk link-spamming
Per-advocate lifetime cap	25	Stops one customer becoming an unmanaged affiliate
Referred friend must be a new customer	✅ On	Otherwise it’s just a discount
Self-referral checks	✅ Email · ✅ Address	The most common abuse, blocked at no cost

Then

Make sure the loyalty widget is live — the Refer a friend card is where advocates get their link, and it stays hidden until a referral rule is active. Buyers also see their link on the checkout thank-you page automatically.

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Recipe 5 — The Seasonal Campaign

Time: ~10 minutes · Best for: Black Friday, a launch, a slow month

Two rules with Eligibility Periods, so they switch themselves off. That’s the whole trick — a campaign you have to remember to end is one you’ll forget.

Double points weekend

Field	Value
Rule type	Points per Amount Spent
Rule Name	Double points this weekend — 2 points per $1
Reward	2
Eligibility Period	Friday → Monday

Your standard 1-point rule stays active. Over the weekend both match, the higher pays, and on Tuesday the campaign rule stops on its own.

Basket builder

Field	Value
Rule type	Minimum Order Value
Rule Name	Spend $100, get 200 bonus points
Points	200
Minimum Order Amount	100
Eligibility Period	the two campaign weeks
Earning Limits	1 per Month

This one is a different rule type from your baseline, so it pays on top — a $110 order earns 110 points plus 200.

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The rule that catches everyone out

Two rules of the same type never stack. When several rules match the same action, the highest-paying one pays and the rest stand down. That’s why the double-points rule can sit safely alongside your standard rule.

Different rule types do pay together. Points per Amount Spent and Minimum Order Value both fire on one order. Write a Review, Upload a Photo and Upload a Video all fire on one review.

So when you add a rule, ask which it is. It’s the difference between a bonus and a no-op.

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Before you launch, whichever recipe you picked

• The Loyalty Rewards Widget is switched on in your theme
• At least one reward is reachable within a couple of orders
• When points become available on the Earn points page is set to a few days — 3 is the default for new stores — so order points can’t be earned, spent and refunded in one sitting. (Don’t set this to your returns window; Take points back when an order is refunded or cancelled, on the same page, handles a refund weeks later. See Order Points Settings.)
• Your rewards all use the same points-to-currency rate
• Klaviyo is connected if you want any message to actually send
• You’ve placed a test order and watched the points arrive

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Next steps

• Next: Creating an Earn Rule — every rule type, with its own worked example.
• Related: Creating a Reward Rule · Setting Up VIP Tiers · Setting Up Referrals