Retention triggers
Messages timed to the customer, not the calendar.
A campaign blasts everyone on Tuesday. Reorbit watches where each customer actually is — points sitting unspent, a second order that never came, a review still unwritten — and picks the moment. Klaviyo does the sending.
How Reorbit and Klaviyo divide the work
Reorbit decides
- Who is worth contacting right now
- Which product to reference
- How many points they have, and what that buys
- Whether they've already been asked
Klaviyo sends
- The template and the branding
- Your existing flows and segments
- Deliverability and unsubscribes
- The send itself
Reorbit doesn't replace your email tool, and doesn't want to own your list.
Five moments worth catching
Each one runs on its own schedule and its own audience, and each can be switched off independently.
Welcome
on signup
Someone just joined the programme. Tell them what they can earn before the impulse fades.
on signup
Review request
after fulfilment
Their order arrived and settled. Reorbit picks the product, mints a signed link, and hands Klaviyo everything the email needs.
after fulfilment
Review reminder
once, then never
They opened the link and didn't finish. One nudge, then it stops — the same person is never asked twice about the same order.
once, then never
Points reminder
on a dormancy window
A balance big enough to spend, sitting untouched. The most direct win-back you have, because the discount is already theirs.
on a dormancy window
Referral messages
on referral state
Their referral landed, or their link has gone unused. Both are worth a message, and they read very differently.
on referral state
Restraint is the feature
The fastest way to lose a customer is to email them too much.
A ramp, not a firehose
New stores start small and scale up as sends prove themselves.
One message per person
Two triggers never both fire at the same customer on the same day.
Consent is checked
Marketing consent is read at selection time, not assumed at import.
Off by default
Nothing sends until you turn that Spark on yourself.
Retention is one of three. You get all three.
Free for founding merchants · Klaviyo connection required for sends