Upload a Photo or Video — Earn Rule Example

Two rules, one idea: pay more for the reviews that show the product. A photo review converts better than a written one, and it costs you the difference in points.

Where: Settings → Earn points → Create rule → User Generated Content → Upload a Photo or Upload a Video

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What they do

Award points when a customer attaches media to a review.

• Upload a Photo — awards once per review that includes at least one image.
• Upload a Video — awards once per review that includes at least one video.

Once per review, whatever the file count. A review with ten photos awards Upload a Photo a single time. Editing and republishing a review doesn’t award again either.

Like Write a Review, the points land when the review publishes.

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The fields

Both rules take the same shape:

Section	Field	Notes
Rule Name	Rule Name	Required. E.g. Add a photo — 150 bonus points.
Rule reward	Points	Required.
Eligibility Period	Start / end date	Optional.
Points Holding Period	Number of days	Optional — one of the four rules that honours it.
Earning Limits	Maximum uses per customer + Frequency	Worth capping.
Inclusions & exclusions	Customer tags, products	Optional.
Rule Status	Active / Disabled

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The stack — and why you price it, not each rule

All three UGC rules can pay on a single review, because they’re three different rule types matching three different things. A customer who writes a review and attaches a photo and a video earns all three awards.

So price the total, then split it:

Rule	Points	Running total for one review
Write a Review	100	100
Upload a Photo	150	250
Upload a Video	250	500

That’s a deliberate 500-point ceiling — one full reward for the single most valuable thing a customer can give you, a video review. Set each rule in isolation and you can arrive at that number by accident.

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Worked example: a photo bonus

1. Go to Settings → Earn points and click Create rule.
2. Under User Generated Content, choose Upload a Photo.
3. Fill in:

Field	Value
Rule Name	Add a photo — 150 bonus points
Points	150
Earning Limits	Maximum uses 4, Frequency Month
Rule Status	Active

4. Save. Repeat for Upload a Video at a higher value.

Match the cap to your review rule. If Write a Review is capped at four a month, cap these the same way, or the media bonus becomes the loophole in the cap you set.

Pay more for video than photo. A video is meaningfully harder to make and meaningfully better at selling. If they’re worth the same, you’ll get photos.

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Tips

• Say the bonus in the rule name. “Add a photo — 150 bonus points” tells a customer mid-review exactly what another thirty seconds is worth.
• Turn on the storefront review form so shoppers can attach media where they’re already reading reviews. (See Adding Reorbit to your storefront.)
• Group your variants so a photo review appears on every colourway of the same product. (See Creating Review Groupings.)
• Watch the total, not the parts. Add the three UGC rules together before you launch and check you’re happy paying that for one review.

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FAQ

Does a review with five photos pay five times?

No — once per review.

Can someone add a photo to an old review to earn again?

No. Attaching media to an existing review doesn’t create a fresh earning event.

Do the three UGC rules really stack?

Yes, because they’re different rule types. Two rules of the same type never stack — there, the higher-paying one pays and the other stands down.

When do the points arrive?

When the review publishes, the same as the review rule.

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Next steps

• Next: Social rules — points for sending customers to your profiles.
• Related: Write a Review · Moderating Reviews