Write a Review — Earn Rule Example

Points for a published review. It’s the rule that turns your loyalty program into a review engine, and the two features are worth more together than apart.

Where: Settings → Earn points → Create rule → User Generated Content → Write a Review

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What it does

Awards points for a product review, when that review publishes.

Timing matters here. If your response window holds lower-rated reviews for a few days, the points land when the hold ends and the review goes live — which it always does. Holding a review delays its display, not the customer’s award.

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The fields

Section	Field	Notes
Rule Name	Rule Name	Required. E.g. Review a product — 100 points.
Rule reward	Points	Required.
Eligibility Period	Start / end date	Optional.
Points Holding Period	Number of days	Optional — and this rule is one of the four that actually honours it.
Earning Limits	Maximum uses per customer + Frequency	Worth setting — see below.
Inclusions & exclusions	Customer tags, products	Optional.
Rule Status	Active / Disabled

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Worked example: 100 points per review, capped

1. Go to Settings → Earn points and click Create rule.
2. Under User Generated Content, choose Write a Review.
3. Fill in:

Field	Value
Rule Name	Review a product — 100 points
Points	100
Earning Limits	Maximum uses 4, Frequency Month
Rule Status	Active

4. Save.

Why cap it at four a month. Uncapped, a customer with a large order history can review their way to a reward in an afternoon, and the reviews you get that way are worth less than the points they cost. Four a month is generous for a genuine customer and useless to someone farming.

Remember how the frequency counts: 4 + Month means four uses in any rolling month, not four per calendar month.

Pair it with the Review Request message. The rule pays for reviews; the message asks for them. Running one without the other is half a system. (See How Review Requests Work.)

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What you may and may not do

Incentivising reviews is legal and normal. Incentivising positive reviews is not — and the line is easy to cross by accident.

• Pay for the review, never for the rating. Everyone who writes one earns the same points regardless of stars.
• Don’t remove reviews for being critical. Reorbit’s removal reasons are deliberately content-neutral — fake, duplicate, spam, off-topic, legal, and so on. “Negative” isn’t among them, and the FTC’s consumer review rule (16 CFR §465.7) prohibits it.
• Don’t hold low ratings indefinitely. Held reviews always publish when the window is up. The window buys you time to reply, nothing more. (See Moderating Reviews.)

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Tips

• This rule stacks with the media rules. A review with a photo can pay Write a Review and Upload a Photo, because they’re different rule types. Price the stack, not each rule alone. (See Upload a Photo or Video.)
• Set the points near a meaningful fraction of a reward. 100 points against a 500-point reward means five reviews earns something real.
• Group your variants first, so a review left on one colourway counts everywhere it should. (See Creating Review Groupings.)

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FAQ

When are the points awarded?

When the review publishes. If it’s being held for your response, the points land when the hold ends.

Does a review with three photos pay three times?

No. Media rules award once per review no matter how many files are attached.

Can I award more points for five-star reviews?

No, and you shouldn’t want to — conditioning the reward on the rating is what turns a legitimate incentive into a prohibited one.

Can I limit this to certain products?

Yes, with Inclusions & exclusions.

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Next steps

• Next: Upload a Photo or Video — pay for the reviews that sell hardest.
• Related: Moderating Reviews · How Review Requests Work