Social Rules — Earn Rule Examples for Instagram, TikTok, YouTube, X and Pinterest
Award loyalty points for visiting your social profiles. The exact fields, worked examples per network, and an honest account of what these rules cannot verify.
Seven rules that send customers to your social profiles and pay them for going. Read the next section before you choose a points value — it’s the part that decides whether this rule is worth running.
Where: Settings → Earn points → Create rule → Social
What these rules actually pay for
Points are awarded the moment a customer opens your link from the loyalty widget. That click is the whole of what the rule measures.
Whether they then follow, subscribe or share is not something this rule can check. Instagram, TikTok, YouTube, X, Pinterest and Facebook do not expose that to any third-party app — so no loyalty app on Shopify can verify it. Not this one, and not the ones that imply otherwise.
So price it as what it is: a paid visit to your profile, on the honour system. Each customer can earn it once, which caps what an unearned click can ever be worth.
That’s also why the rules are named the way they are. Visit Instagram Profile, not “Instagram Follow” — the name in the catalogue describes what we pay for. The Rule Name you write is the ask your customers see, and “Follow us on Instagram” is exactly right there. It’s a request, not a claim about something we checked.
The seven rules
| Rule | What opening the link does |
|---|---|
| Visit Instagram Profile | Opens your Instagram profile |
| Visit YouTube Channel | Opens your YouTube channel |
| Visit X Profile | Opens your X profile |
| Visit TikTok Profile | Opens your TikTok profile |
| Visit Pinterest Profile | Opens your Pinterest profile |
| Open X Share Dialog | Opens X’s share composer |
| Open Facebook Share Dialog | Opens Facebook’s share dialog |
The fields
Every social rule takes the same shape:
| Section | Field | Notes |
|---|---|---|
| How this rule is earned | — | The disclosure above, shown before the points field so you read it before choosing a number. |
| Rule Name | Rule Name | Required. Write the ask: Follow us on Instagram. |
| Rule reward | Points | Required. |
| Rule reward | Social Link | Required. The profile or post the rule opens. |
| Eligibility Period | Start / end date | Optional. |
| Earning Limits | — | Fixed at once per customer. Stated, not offered. |
| Inclusions & exclusions | Customer tags, products | Optional. |
| Rule Status | Active / Disabled |
No Earning Limits control, and no Points Holding Period. The once-per-customer limit is what bounds an unverified click to a single award, so it isn’t editable. The holding period is absent because nothing would later sweep the award in.
Worked example: Instagram, priced honestly
- Go to Settings → Earn points and click Create rule.
- Under Social, choose Visit Instagram Profile.
- Fill in:
| Field | Value |
|---|---|
| Rule Name | Follow us on Instagram |
| Points | 50 |
| Social Link | https://instagram.com/yourstore |
| Rule Status | Active |
- Save.
Why 50 and not 200. Fifty points is a fair price for a profile visit and a genuine chance at a follow. Two hundred is the price of a follower — and you aren’t buying a follower, because nobody can sell you one through this mechanism. Merchants who set 200 here are budgeting for a metric this rule doesn’t measure.
Against a 500-point reward, 50 points is a tenth of the way there for one click. Across five networks that’s 250 points for five clicks, which is already generous.
Worked example: a launch share
The share rules open a composer rather than a profile, so they suit a moment rather than a standing offer.
| Field | Value |
|---|---|
| Rule Type | Open X Share Dialog |
| Rule Name | Share our launch — 75 points |
| Points | 75 |
| Social Link | the URL of the product or post you want shared |
| Eligibility Period | the two weeks around your launch |
The eligibility period is doing real work here: a share prompt for a launch that’s three months old is clutter, and a rule that ends by itself is one less thing to remember.
Tips
- Write the ask in the Rule Name. “Follow us on Instagram” is the right words in the widget. The rule type’s own name is for you, not your customer.
- Don’t run all seven. A widget listing seven near-identical rows reads as filler. Pick the two networks you actually post on.
- Check the link on mobile. Most customers open the widget on a phone, where an Instagram link may open the app rather than the browser.
- Treat it as reach, not conversion. These rules put your profile in front of people who already like you. Judge them on that, not on follower count.
FAQ
Can Reorbit tell if someone actually followed me?
No, and neither can anything else. Instagram, TikTok, YouTube, X, Pinterest and Facebook don’t expose that to third-party apps. The rule pays for the click that opens your link.
So what stops someone clicking without following?
Nothing — which is why each customer can earn each social rule only once, and why the points should be priced as a visit rather than a follower.
Why can’t I change the earning limit?
It’s fixed at once per customer by the rule itself. That single-award cap is the whole of the abuse protection here.
Can I use a specific post instead of my profile?
Yes. The Social Link can be any URL — a profile, a post, or a campaign page.
Why is there no Facebook Like rule?
It was removed. It claimed something it could never verify, and unlike the share dialog there was no honest version of it to keep.
Next steps
- Next: Creating a Reward Rule — what all these points buy.
- Related: Write a Review · Program setups that work
Common questions
- Can Reorbit tell if someone actually followed me?
- No, and neither can anything else. Instagram, TikTok, YouTube, X, Pinterest and Facebook don't expose that to third-party apps. The rule pays for the click that opens your link.
- So what stops someone clicking without following?
- Nothing — which is why each customer can earn each social rule only once, and why the points should be priced as a visit rather than a follower.
- Why can't I change the earning limit?
- It's fixed at once per customer by the rule itself. That single-award cap is the whole of the abuse protection here.
- Can I use a specific post instead of my profile?
- Yes. The Social Link can be any URL — a profile, a post, or a campaign page.
- Why is there no Facebook Like rule?
- It was removed. It claimed something it could never verify, and unlike the share dialog there was no honest version of it to keep.