The Points Reminder Message
Remind members who've gone quiet that they have points waiting. All three thresholds explained, and how to price the balance floor against your cheapest reward.
Reminds a member who’s gone quiet that they have points waiting. Only reaches people with enough points to actually spend.
Where: Settings → Automated messages → Points reminder
What it does
A re-engagement message. Reorbit finds members who have a balance worth spending, haven’t been active for a while, and haven’t been reminded recently — then hands them to Klaviyo.
Like Welcome, it’s a single form with no variants and a switch at the top.
Status
| Setting | What it does |
|---|---|
| Send this message | Turn this off to stop the message without losing its settings. |
Who gets reminded
Three thresholds, all of which must be met:
| Setting | What it does | Minimum |
|---|---|---|
| Only remind members with at least this many points | Keeps the message away from people whose balance isn’t worth spending yet. | 1 |
| Wait until they’ve been inactive for this many days | Counted from the last time they earned or spent points — not from their last visit. | 1 |
| Leave at least this many days between reminders | Someone who stays inactive would otherwise qualify again every week. | 7 |
“Inactive” means no points activity, not no visits. A customer who browses your store every day but hasn’t earned or spent a point still counts as inactive here. That’s usually what you want — the message is about the balance, not about traffic.
Worked example: a store with a 500-point entry reward
| Field | Value |
|---|---|
| Send this message | ✅ on |
| Only remind members with at least this many points | 300 |
| Wait until they’ve been inactive for this many days | 60 |
| Leave at least this many days between reminders | 45 |
Why 300 and not 100. Price the floor against your cheapest reward, not against zero. If free shipping costs 300 points, a member at 300 can act on the email today. A member at 100 opens it, discovers they can’t afford anything, and learns the program is further away than they thought — which is the opposite of re-engagement.
Why 60 days. Long enough that it isn’t nagging an active customer, short enough that the relationship is still warm. Match it roughly to your typical repurchase cycle: if customers normally reorder every six weeks, 60 days means genuinely lapsed rather than merely between orders.
Why 45 days between reminders. Well above the 7-day minimum. Someone who ignores the first reminder is unlikely to be moved by a second one three weeks later, and the cost of over-reminding is an unsubscribe.
Tips
- Price the floor against your cheapest reward. It’s the single most important number here.
- Set the gap generously. The minimum is 7 days; nothing about this message benefits from being sent that often.
- Match the inactivity window to your repurchase cycle, not to a round number.
- Give the email something to say. “You have 640 points” is weak on its own; “you have 640 points — that’s free shipping and $3 off” is an offer.
FAQ
Does browsing count as activity?
No. Inactivity is counted from the last time they earned or spent points.
Will a member get reminded repeatedly if they stay inactive?
Only as often as Leave at least this many days between reminders allows, and the weekly message limit applies on top of that.
Why is there a 7-day minimum on the gap?
Because without one, a member who stays inactive would qualify again every single week — which is how a re-engagement message turns into a reason to unsubscribe.
Can I A/B test it?
No. Like Welcome, it carries only thresholds, so there’s one set of settings rather than variants.
Next steps
- Next: Referral messages — the two that fire on the spot.
- Related: Welcome · Creating a Reward Rule
Common questions
- Does browsing count as activity?
- No. Inactivity is counted from the last time they earned or spent points.
- Will a member get reminded repeatedly if they stay inactive?
- Only as often as the between-reminders setting allows, and the weekly message limit applies on top of that.
- Why is there a 7-day minimum on the gap?
- Because without one, a member who stays inactive would qualify again every single week — which is how a re-engagement message turns into a reason to unsubscribe.
- Can I A/B test it?
- No. Like Welcome, it carries only thresholds, so there's one set of settings rather than variants.