Minimum Order Value — Earn Rule Example
Award bonus loyalty points when an order goes over a threshold. The exact fields, a worked $100 basket-builder example, and how to set the threshold from your AOV.
Bonus points when an order clears a threshold you set. The straightforward way to nudge average order value upward.
Where: Settings → Earn points → Create rule → Orders → Minimum Order Value
What it does
Awards a fixed number of points when the order’s value exceeds an amount you choose. Below the threshold: nothing from this rule. Above it: the bonus.
The fields
| Section | Field | Notes |
|---|---|---|
| Rule Name | Rule Name | Required. E.g. Spend $100, get 200 bonus points. |
| Rule reward | Points | Required. The bonus. |
| Rule reward | Minimum Order Amount | Required. The threshold the order must exceed. |
| Eligibility Period | Start / end date | Optional — useful for campaigns. |
| Points Holding Period | Number of days | Leave at 0. Order rules ignore it. |
| Earning Limits | Maximum uses per customer + Frequency | See below. |
| Inclusions & exclusions | Customer tags, products | Optional. |
| Rule Status | Active / Disabled |
Worked example: spend $100, get 200 bonus points
A store with an average order of $72 wants to pull baskets over $100.
- Go to Settings → Earn points and click Create rule.
- Under Orders, choose Minimum Order Value.
- Fill in:
| Field | Value |
|---|---|
| Rule Name | Spend $100, get 200 bonus points |
| Points | 200 |
| Minimum Order Amount | 100 |
| Points Holding Period | 0 |
| Earning Limits | Maximum uses 1, Frequency Month |
| Rule Status | Active |
- Save.
A $110 order now earns the customer’s usual points plus 200. With a 1-point-per-dollar baseline that’s a 110-point order turning into 310 — nearly triple, for adding $30 of goods.
Setting the threshold. Put it about 25–40% above your average order value. Set it at your AOV and you’re paying a bonus on orders you were getting anyway; set it at triple and nobody reaches it.
Cap it, or it becomes a standing discount. Without a limit, a customer who orders weekly collects the bonus every time, and a basket-building incentive quietly turns into a permanent markdown for your best customers. Once a month is a sensible default.
Tips
- This one stacks — sort of. It’s a different rule type from your baseline points rule and both can pay on the same order, because they match on different things. Two rules of the same type on one order don’t stack: the higher pays.
- Say the threshold in the rule name. “Spend $100, get 200 bonus points” is a rule and an advert in one line.
- Use an Eligibility Period for campaigns. A two-week basket-builder that ends by itself beats one you have to remember to turn off.
- Check the threshold against free shipping. If free shipping already kicks in at $75, a $100 bonus threshold gives shoppers two ladders to climb — which works well, or reads as noise. Pick deliberately.
FAQ
Is the threshold inclusive?
Points are awarded when the order value exceeds the amount you set. If you want exactly $100 to qualify, set the threshold at 99.
Can I run several of these?
Yes — $100, $200 and $300 tiers all work. Only the highest one a given order clears will pay, since they’re the same rule type.
Does it apply to a specific collection?
Use Inclusions & exclusions to restrict which products count.
Does the threshold include tax and shipping?
That follows your How order points are calculated settings on the Earn points page, where both are off by default. (See Order Points Settings.)
Next steps
- Next: Order Milestone — reward the tenth order rather than the big one.
- Related: Points per Amount Spent · Order Points Settings
Common questions
- Is the threshold inclusive?
- Points are awarded when the order value exceeds the amount you set. If you want exactly $100 to qualify, set the threshold at 99.
- Can I run several of these?
- Yes — $100, $200 and $300 tiers all work. Only the highest one a given order clears will pay, since they're the same rule type.
- Does it apply to a specific collection?
- Use Inclusions & exclusions to restrict which products count.
- Does the threshold include tax and shipping?
- That follows your How order points are calculated settings on the Earn points page, where both are off by default.